The absolute worst ad agency self-promo video ever.
It supplants this one by Chicago''s Ungar Group. Sapient Nitro has deleted the video from their facebook page. But it lives on on YouTube. If it was tongue-in-cheek, it would only be abysmal. The Vogons should destroy our planet because of this (Thanks Kris). Ad agencies: forever terrible at promoting themselves.
posted by copyranter @ 9:55 AM
22 Comments:
Dude, you know cultures? This was likely done in India, by the local Sapient Nitro office. This kind of cheesy crap is well received there. Now, if this was done by, say, SN London, then yeah, this would be really really embarrassing.
Yes I noticed the Indian people, who're so proud of it they pulled it. I don't care if if was done by the moon's office of Sapient Nitro.
ha ha ha, I've never seen something more horrible in all my life. jeez.
Embarrassing on any continent. Taking yourself too seriously is a mental health issue.
Idea .... engineer? I just died a bit inside ...
Hey Anon 10:15
Do you know cultures? What makes you think that cheesy crap is well received in India?
If you are going to say Bollywood, your mainstream Hollywood / Prime time (and even worse, day time) television is no better.
So STFU.
An ad agency without irony is an ad agency that will soon go postal. May God have mercy on their souls.
music lifted from 'it's friday'???
I-)
Good point Bharath.
A culture with Katie Price and I'm a Celbrity has no right to mock the entertainment habits of anywhere else.
I was about to say, that's almost as bad as "Friday"...
:-) not that 'friday' was bad. :-)
I-)
have an interview there tomorrow
Yeah, I don't buy the "different cultures" interpretation either; as any perusal of a recent award show book will show, Indian agencies do plenty of smart work that translates.
But "idea engineer"? Ouch. That's up there with "dedicated to helping brands create ConversationSwell (TM)" and "a story-led innovation collective for the 21st century C-suite" in my list of favorite bits of agency BS.
my fortune for a 1986 Sure deodorant spot to get this taste out of my mouth.
Here's the thing - the Bangalore office of Sapient are predominantly technicians and programmers, not creative services folk. For the most part, they engineer the real-life tech solutions to great ideas that come out of Chicago, Miami, Atlanta, Boston, Toronto, London, etc. They aren't usually allowed to play with Final Cut Pro. For good reason.
The major failure here was that these super-rad programming dudes (with a keen interest in ball-shredding guitar solos) were able to post a self-indulgent wank at the expense of a world-class brand. That they were granted the keys to facebook and there was no one there to stop them from posting it externally... boggles the mind. Boggles.
Thanks for the info.
http://www.youtube.com/watch?v=MaIq9o1H1yo
It is a relief Rebecca Black has a strong second single with this track.
"Absolutely awful". -The World
They should've outsourced that to Rebecca Black
Here are better examples of an agencies promoting themselves.
http://vimeo.com/30054600
http://www.youtube.com/watch?v=IkOQw96cfyE
i actually liked it it said more to me in 3 minutes than your entire webpage in like a hour ,if your webpage was a metiforical newpaper i would wipe my a** with it and bury it i wouldn't even waste my water to flush you
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