Monday, January 23, 2012

Creative People! Whaddya think of these new Hot Wheels ads?

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The campaign, via Ogilvy, Budapest was released on Friday. And everywhere I've seen them, commenters are gushing—no GUSHing—out of every orifice with superlatives and climax fluid. You know what? I don't really like them! I do like the sets, and I do like the lack of product shots, but I don't like the stupid fake rats or the basic concept (here's the 3rd ad in the campaign). What do you think? Here's better Hot Wheels print ads, and here's an awesome outdoor overpass installation.


Blogger Vinnie said...

Where have you seen them? There's only one website I can think of where people regularly comment on ads, and that is ads of the world. That site is a lot more popular with art directors than copywriters. Are directors are easy to please, for the most part. Show them some fancy Photoshop work, and they start to drool.

I also don't like the ads. They are just ok; nothing special.

5:39 PM  
Blogger copyranter said...

They're all over Tumblr with gushing, loving captions.

6:11 PM  
Anonymous cath said...

I like the first one. I like how explicit the story is with the tire tracks; the viewer doesn't have to rely on the logo to be the "punch line." And it's a lot more lighthearted than the other two, as well: Old fuddy-duddy mouse, shaking his cane at those daredevil drag racers is much easier to laugh at than the mouse whose hair got blown off or whose leg got broken.

6:13 PM  
Anonymous Anonymous said...

Like Cath, I kinda like the old fuddy duddy mouser one. C'mon when we played with hotwheels it as always on the floor - scaring dogs, cats, moms. So why not rodents? Without the skidmarks second one doesn't work as well (though he is a cute little chappie to be sure).....and third one is too abstract....

6:52 PM  
Anonymous Anonymous said...

Dumb; too abstract for kids.

10:15 PM  
Anonymous heribert said...

Scam, I presume. (Considering that Hot Wheels and Scrabble print ads done by them usually are). Apart from that it is an art director's egotrip to me (done for art directors and not consumers). I love the Columbian ads though.

4:28 AM  
Blogger Larry said...

I really like the concepts except for the broken leg iteration. The first two show movement and energy nicely, with just enough of the "What th'?" effect in place to make the reader stop and examine.

11:26 AM  
Anonymous RobbieR said...


I like the pictures.

But it's not the spirit of hot wheels.

A kid won't get the idea. So it must be for adults.

But even then...

"Hey parents, buy your kids a toy for your shitty, rat-infested house"

Again. Good, but not good ads.

But I like the art direction.

1:16 PM  
Anonymous eric said...

Meh. Seems a little derivative - opening titles of Dinner for Schmucks?

6:47 PM  

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