Thursday, January 12, 2012

Here are some very nice shoe ads (via Switzerland).

(click ads, via)
New campaign for 80-year-old brand Vögele (300 stores in Switzerland, Austria, and Slovenia). I generally abhor all fashion advertising, because it's just pure image bullshit. But this conceit—using a combination of real models' legs and illustrations on oversized shoes boxes—is attention-grabbing and attractive, without being pathetically provocative like Tom Ford (nsfw) or Diesel (nsfw). And, since no faces, cheaper day rates! Ad agency: Jung von Matt, Zurich.
The last shoe ads I liked were these insane NSFW images via Luciano Carvari.


Anonymous Anonymous said...

Tell me the actual in-store boxes have the illustrations and little leg holes you can poke your fingers through on them. Anyone from Switzerland? Fucking, of course not.

5:50 PM  

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