The "BusinessWeek" cover this week? Planes fucking.
Let's go behind the scenes of the creative process (shh). Said BW's new creative director Richard Turley:
FUCK yeah, business."It's just me and Josh Tyrangiel, the editor... we sit literally opposite each other.... It was Josh who said, "How about planes having sex for the cover?" And I was like "YES."
Previously: Reading BusinessWeek will give you Encephalitis.
posted by copyranter @ 4:30 PM
8 Comments:
As a daughter of a Continental Pilot I'd just like to say, look who's on top!
You mean "a peek behind the curtain?"
Now that's what I call joining the 30,000 foot club
They are really going to regret this cover when the guy at air traffic control dozes off.
Fly United.
That joke's been around since at least the mid-1970's.
How dare you shit on their intense brainstorming session.
I think they call this a near miss. Both in aviation terms and in advertising creative terms.
I think this joke dates back to 1964 when the Art Director for Dr Strangelove edited this this sequence.
http://www.youtube.com/watch?v=Qs7EikHQGlA
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