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The Best Ad Critic In The World™ (™ pending) and a freelance copywriter with 25+ years experience and CLIOs, One Shows, Mobiuses (sp?), ADDYs, ANDYs, and a Bobcat Pin (Cub Scouts).
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posted by Mark Copyranter @ 10:30 AM
Are they proposing I drink that standing up, or while out jogging?
A long time ago, maybe in "Rolling Stone," the inteviewer asked Joe Jackson why he was drinking Miller Lite. He said, "All American beer tastes like piss so you might as well drink the stuff that keeps you slim."That squicked me out. A man shouldn't describe himself as slim.So I'm guessing the Michelob Ultra campaign is trying to get as close to that line as possible.And yeah, I think the ads are pretty awful.
Have you tried drinking this shit? It makes Budweiser (also shit) taste like that trappist monk nonsense from Flanders. And I fucking hate the lazy advertising: it's like they copy and pasted the creative from a discarded health drink campaign.
Euro is an amazing agency.
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