Friday, September 16, 2005

IT'S FRIDAY. LET'S GET FUCKING DRUNK.


As a lead-up to National Advertising Week (here in NYC, Sept. 26 to 30. Yeah, woohoo, what a party that’ll be. Smug Douche Bag Ad Guys doing their THING), Yahoo is conducting a poll for Favorite Advertising Slogan. The early leader is (gag) Hallmark: “When you care enough to send the very best.” How bout, when you care enough to make/write your OWN card instead of buying some impersonal off-the-shelf hooey?
Anyhoo, my favorite advertising “slogan” (we call them taglines; more exclusionary) of all time? That’s easy:
SCHAEFER.
THE ONE BEER TO HAVE
WHEN YOU’RE HAVING MORE THAN ONE.
These days of course, that line would never pass muster. Because we all know no responsible patriotic citizen drinks more than one beer at a sitting. If you’ve ever tasted Schaefer, this tagline becomes even brillianter. PBR (In cans. YEAH Dude!) has become the hipster ironic beer of choice in NYC. I’d love to watch a bedhair boy try to gag down some of this swill.

13 Comments:

Anonymous Knotted Knickers said...

OK, I'm not actually old enough to remember that slogan from its heydey, but somehow I had heard of it in my college days. Then when I saw the beer at my neighborhood liquor store, well, I just had to buy it on the strength of that slogan alone.

I should have known better than to drink beer that only cost a buck and a half for a sixpack.

1:57 PM  
Blogger Os cromos de Góis said...

I love you blog!

10:04 AM  
Blogger LisaBinDaCity said...

Every time I read one of your posts I am laughing hysterically behind the screen. You are a riot!

Keep up the good work ;-)

7:24 AM  
Anonymous dahlia said...

ahh, higher-quality advertising than the product itself! Free-enterprise at it's finest, eh?

one of my faves has always been "think outside the bun", despite hating everything else about Taco Bell's advertising & their "food".

i think where i currently hail from (Milwaukee), we could still get away with the Schaefer's line, but i don't think it'd be very distinctive in such an alchoholic town as this. The beer-downing minimum (regardless of brand) per sitting, is six. Anything less and you'll suddenly find yourself with a lapful of car keys.

2:48 PM  
Anonymous dahlia said...

shit , i spelled alcoholic wrong back there

well, in my defense, i was raised in MN, in a dry household.

2:51 PM  
Blogger Czeltic Girl said...

When I was a kid, my dad used to have these paperboard coasters that said "When You're Out of Schlitz, You're Out of Beer."

In a fit of boredom one day, I changed many of them to say "When You're Down to Schlitz, You're Out of Beer."

5:04 PM  
Anonymous Philly Copyslave said...

As part of a summer camp hazing ritual, I was forced to stand on a picnic table in the mess hall and sing all the verses to the Shaefer jingle. Yes there were multiple verses (at least that's what my captors claimed). This was in 1982 back when hazing was OK. And drinking more than one beer was encouraged.

This was also in MA, home to Shaefer Stadium.

I am on board with the anti-tagline movement. It might cut into my freelance work, but I can always sell one of my kids.

10:59 AM  
Anonymous Tod said...

Brillianter. Nice.

11:55 AM  
Anonymous Nabakov said...

Hah, the best beer tagline of all time is:

"Guinness is good for you,"

6:50 AM  
Anonymous ConceptGuy said...

Or, "When you're out of beer, it's the Schlitz" (to only slightly paraphrase).

10:40 PM  
Blogger Tim R said...

The documentary film "Moog", about Bob Moog, analog synthesizer inventor, has on the DVD an extra feature which is an actual Schaeffer beer TV ad featuring a guy playing the Moog and that classic line appears at the end.

7:03 PM  
Anonymous Anonymous said...

don't forget the shaeffer jingle:

shaeffer
is the
one beer to have
when you're having
more tha-a-a-an one!

5:28 PM  
Anonymous Deidre Drewes said...

Love it! Beer ads are usually the most creative (and most memorable). For native PBR drinkers, there has been some upset that the brand is beginning to cater more to its cult hipster following now instead of its loyal lifelong supporters.

As far as Schiltz beer goes, I've never had the *pleasure* of imbibing one such beer. However, I did recently discuss one of their ads in a blog post that hopefully you will enjoy: http://www.dragonsearchmarketing.com/vintage-beer-ads/.

9:56 AM  

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