Equine's Posterior Award™, January 2007, supplemental pick.
Today's New York Times featured a self-fellating eight-page supplement titled "It's about the journalism. Period." Several reporters were nicely serviced, with the back page hummer saved for media reporter and first monkey in cyberspace David Carr. For comparing his new blog to one of the most important moments in the history of science, Carr receives a special supplemental chocolate Horse's Ass Award. Congrats Carpetbagger!
previous Equine's Posterior Award™ winners:
1. Michael Goldberg, chief marketing officer, Zimmerman, Omnicom Group.
2. David Roman, marketing VP, HP.