Equine's Posterior Award™, January 2007.
(from AdAge.com this week)
Michael Goldberg, chief marketing officer at Zimmerman, an Omnicom Group ad agency in Fort Lauderdale, Fla., said they would position Crocs "not as a fashion brand, but as a company that is anti-everything bad." (emphasis mine). Mikie, for that bit of pinpoint positioning, you're the winner of my chocolate Horse's Ass Award for January 2007. (this will now be a regular weekly/monthly feature)
1. Equine's Posterior Award™, December 2006.