Tuesday, April 03, 2007

I...I...I don't hate these new Crunch posters.


(click images for closer look)
I don't love them either, but they're kinda—cute (I KNOW, I'm punching myself in the balls repeatedly for writing that.)? I've hated every Crunch gym campaign iteration for years now; until now. Please, somebody else, destroy these ads for me?
(photographed today at Lafayette & Prince)
previously in Crunch ads: Crunch invites me not to join now.

24 Comments:

Blogger Kerry said...

I totally work with the burly handlebar mustache guy, only his name is Chuck, not Bruce. I agree, I still hate Crunch but these ads are cute. They even hit my demographic on the head with the Smiths reference. I'm too maudlin to work out, though. :P

1:49 PM  
Blogger Chris said...

Notice the use of the word "walkman" when Beth is clearly using an iPod. Lame way to get around a legal issue. These suck.

2:16 PM  
Blogger Make the logo bigger said...

Did you actually use the word cute?

2:37 PM  
Anonymous ricpic said...

Will the gay community find the Bruce poster "offensive?" I'd give it a likelihood of 69%.

4:23 PM  
Blogger Erin Bradley said...

I don't like them.

A. They look like Lego people and that's been done to death.

B. The Bruce one is big ol' gay stereotype and kinda offensive to me. Would it be OK to have an ad with a black guy eating watermelon while he worked out on the treadmill? No.

4:24 PM  
Anonymous Anonymous said...

people who go to the gym are plastic stereotypes... seems about right to me.

4:53 PM  
Blogger Jay said...

Dude, Spring really IS getting to you.

5:05 PM  
Anonymous Anonymous said...

It's totally gay - no wonder you find it cute.

8:11 PM  
Blogger Maulleigh said...

What makes these cute and the cotton dolls replusive? What is the fine line? I'm not being sassy: I wanna know!

9:42 PM  
Anonymous Trousers said...

Yay. "cute" ads for evil companies. reminds me of the excruciatingly childish ads for financial services that grace the cheap ad spots on UK TV.

"Crunch Gym Is Notoriously Corrupt":
http://consumerist.com/consumer/crunch/

10:11 PM  
Anonymous Anonymous said...

Once again, you're getting SOFT!

Soon you'll be completely pussywhipped - and loving it.

And in 17 1/2 months you'll be back to your miserable-fuck self.

Copy this post into your Outlook calendar as an appointment sometime in November 2008.

You'll read it then and nod knowingly. Mark my words.

11:08 PM  
Blogger copyranter said...

anon, your timeline keeps changing.

you ain't no Miss Cleo.

7:57 AM  
Anonymous Anonymous said...

Rod's a tool.

But I'd do Beth.

9:39 AM  
Anonymous Anonymous said...

It's now a countdown... 17 1/2 months.... tick-tock, tick-tock... like the Iranian Hostage Crisis on Nightline, only in reverse.

11:11 AM  
Anonymous dannielynn's daddy said...

what's the 17 1/2 month thing? what is that, the gestation period for an elephant?

4:38 PM  
Anonymous Anonymous said...

i think i work with Rod. These are funny...

3:45 PM  
Anonymous Anonymous said...

i think bruce might be a homosexual.

4:57 PM  
Anonymous Anonymous said...

I like them.

I work out with a bunch of Bruces, and that's for real. They never pay attention to me and that's mean.

5:07 PM  
Anonymous Anonymous said...

Bruce looks like he could play the Gay neighbor from that old "Davey and Goliath" show.

7:19 PM  
Blogger James-H said...

I could totally do these in Playdoh®
I am the Playdoh king. I can sculpt anything.

10:57 PM  
Anonymous Anonymous said...

Ugh. If those are their annoying customers, then I know to avoid Crunch gyms.

9:11 PM  
Blogger Huck said...

I love them !
great design

10:59 AM  
Anonymous Anonymous said...

Crunch has one lame idea after another - this one from Mother NYC. The problem I have is that New Yorkers dont see Crunch as alternative at all. Punch rockers are at small cheap gyms or Dolphin Fitness. Rich people at Equinox and NY Sports. Crunch, to me is full of irritating sex in the city girls who are obsessed with kickboxing. Nothing quirky or cute about that.

12:17 AM  
Blogger bubblygirl said...

Oh my god. Rod is my boss.

6:57 AM  

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