I...I...I don't hate these new Crunch posters.
(click images for closer look)
I don't love them either, but they're kinda—cute (I KNOW, I'm punching myself in the balls repeatedly for writing that.)? I've hated every Crunch gym campaign iteration for years now; until now. Please, somebody else, destroy these ads for me?
(photographed today at Lafayette & Prince)
previously in Crunch ads: Crunch invites me not to join now.
24 Comments:
I totally work with the burly handlebar mustache guy, only his name is Chuck, not Bruce. I agree, I still hate Crunch but these ads are cute. They even hit my demographic on the head with the Smiths reference. I'm too maudlin to work out, though. :P
Notice the use of the word "walkman" when Beth is clearly using an iPod. Lame way to get around a legal issue. These suck.
Did you actually use the word cute?
Will the gay community find the Bruce poster "offensive?" I'd give it a likelihood of 69%.
I don't like them.
A. They look like Lego people and that's been done to death.
B. The Bruce one is big ol' gay stereotype and kinda offensive to me. Would it be OK to have an ad with a black guy eating watermelon while he worked out on the treadmill? No.
people who go to the gym are plastic stereotypes... seems about right to me.
Dude, Spring really IS getting to you.
It's totally gay - no wonder you find it cute.
What makes these cute and the cotton dolls replusive? What is the fine line? I'm not being sassy: I wanna know!
Yay. "cute" ads for evil companies. reminds me of the excruciatingly childish ads for financial services that grace the cheap ad spots on UK TV.
"Crunch Gym Is Notoriously Corrupt":
http://consumerist.com/consumer/crunch/
Once again, you're getting SOFT!
Soon you'll be completely pussywhipped - and loving it.
And in 17 1/2 months you'll be back to your miserable-fuck self.
Copy this post into your Outlook calendar as an appointment sometime in November 2008.
You'll read it then and nod knowingly. Mark my words.
anon, your timeline keeps changing.
you ain't no Miss Cleo.
Rod's a tool.
But I'd do Beth.
It's now a countdown... 17 1/2 months.... tick-tock, tick-tock... like the Iranian Hostage Crisis on Nightline, only in reverse.
what's the 17 1/2 month thing? what is that, the gestation period for an elephant?
i think i work with Rod. These are funny...
i think bruce might be a homosexual.
I like them.
I work out with a bunch of Bruces, and that's for real. They never pay attention to me and that's mean.
Bruce looks like he could play the Gay neighbor from that old "Davey and Goliath" show.
I could totally do these in Playdoh®
I am the Playdoh king. I can sculpt anything.
Ugh. If those are their annoying customers, then I know to avoid Crunch gyms.
I love them !
great design
Crunch has one lame idea after another - this one from Mother NYC. The problem I have is that New Yorkers dont see Crunch as alternative at all. Punch rockers are at small cheap gyms or Dolphin Fitness. Rich people at Equinox and NY Sports. Crunch, to me is full of irritating sex in the city girls who are obsessed with kickboxing. Nothing quirky or cute about that.
Oh my god. Rod is my boss.
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