Friday, March 30, 2007

Equine's Posterior® Award, late March 2007.


This morning, I finally read the March Creativity, the monthly AdAge supplement for self-fellating copywriters and art directors. In the "Work" section, Andrew Keller, ECD (that's Executive Creative Director for you laypeoples) at Miami's CP+B, spouts some high-level horseshit while discussing the agency's newish print work for VW. When asked about how the ads (above right) lovingly borrow from the classic DDB ads of yore, he responds:
"It's not the point. Ultimately, VW must be a transcendent brand (what?). It must take stock and make sense of its historical position while creating a modern statement (what-what?)."
For speaking like a parody of a marketing MBA doofus, Andrew receives a tasty chocolate Horse's Ass.
(VW "Lemon" link found at ciadvertising.org)
previous winners of a chocolate horse's ass:
1. Bob Garfield.
2. TBWA/Chiat Day creative dept.
3. New York Times' David Carr.
4. Michael Goldberg, CMO, Zimmerman Group.
5. David Roman, VP, hp.

8 Comments:

Blogger Middle Name: Stanley said...

"Ultimately, we must reunite toaster ovens with purple unicorns."

3:14 PM  
Anonymous Anonymous said...

Oh God, I wish this account were back at Arnold.

3:58 PM  
Anonymous Anonymous said...

Screenwriters get beaucoup credit for movie remakes. Christ, the Oscars even use the term, "Best Screenplay Based On Material Previously Produced Or Published" for the award.

And - in your own parlance - that's art, not a glorified classified with graphics.

All of which makes Keller a far more self-affected, aggrandizing faggot than it appears. And that's not so easy to accomplish.

He's nothing more than a corporate version of Tracy Morgan's entourage in "30 Rock".

6:20 PM  
Blogger Moda di Magno said...

A transcendent ass for a...

7:18 PM  
Anonymous Anonymous said...

ok...that quote was so far from making any kind of sense that he doesn't even deserve the chocolate horse's ass. He should be demoted to a chocolate donkey ass. or goat maybe? stray dog behind?

9:23 PM  
Blogger Maulleigh said...

If he could have slipped in the words "utilitze" and "synergy" that would have been great.

9:31 AM  
Blogger Make the logo bigger said...

"Ultimately, we must reunite toaster ovens with purple unicorns."

Finally, someone understands.

6:15 PM  
Blogger Harry+ said...

His name is Andrew Keller? I thought he was Napoleon Dynamite.

5:31 PM  

Post a Comment

<< Home