Equine's Posterior Award™, March 2007.
Senior windbag "ad critic" Bob Garfield could, seriously, win my chocolate horse's ass award every week. For the uninformed, Bob got his start in 1906 taking on snake oil advertisements. Today, he is revered all over MediaLand as the authority on ad criticism—even though he's apparently never actually produced a TV spot/ad ( at least one he's ever shown to anybody). Sure, most film critics have never made a film, but this is advertising, not art. And just to dispel your first thought—no, he's never panned a commercial I worked on. Anyway! To the Award. In last week's AdAge, Garfield interviewed Bill Gates. The session ended suchly:
Garfield: ...Those Mac ads—how do you feel about the John Hodgeman character?
Gates: I can't comment on someone else's ad.
Garfield: OK...but he's you.
Gates: Yeah, I'm not gonna comment on someone else's ad.
Garfield: OK, well Bill Gates, thank you so much for joining us.
Garfield: Can I just have a clean goodbye?
Garfield: OK, can you just say goodbye? Thank you or goodbye or something like that.
Stellar journalism, Bob. Taking your cues from Donny Deutsch, are you?
UPDATE: Someone calling himself "Robert"—possibly Bob Garfield—has responded in the comments, calling a couple of you "douchebags." It's possible that it's him; I called him a windbag in this Gawker column and he commented on the post.
previous Equine's Posterior Award™ winners:
1. TBWA-Chiat Day creative department.
2. New York Times' David Carr.
3. Michael Goldberg, CMO, Zimmerman Group.
4. David Roman, VP, hp.