Monday, March 12, 2007

...because he doesn't have a firm understanding of the Gramm-Leach-Bliley Act?

(click image for closer look)
Here's an example of a hacky ad concept category called Borrowed Interest. You "borrow" a well-known image or cliché and try to make it make sense for your completely unrelated product/service. Most of the time—like here—it fails miserably. Nice layout, though. (ad for huge International bank Grupo Santander, scanned from today's Wall Street Journal)
previously in bank ads:
1. Bank of Opportunistic Stock Photo Use.
2. John Dowd. Banker. Founding Father.
3. What the Deutsche Bank marketing director jerks off to.
4. Dude, it's a CD not the Fountain of Youth.

5 Comments:

Anonymous Sebastian Flyte said...

Certainly David Ogilvy would reject this convoluted ad. The point it is trying to convey, I think, is that King Kong would not make a good banker because he is too far removed from bank customers. (That, and the fact that he's a giant gorilla). For Heaven's sake, he's standing on top of the Empire State Building! It makes it difficult for him to process customer transactions. More to the point, it prevents him from selling (and cross-selling) more bank products. Even if Kong's office were situated in a local Santander branch, he would probably repulse customers with his bad attitude. Good customer relations are paramount, of course, which is why I suspect the bank would put Kong in the back office along with the other apes, where the risk of customer contact is nil.

4:53 PM  
Anonymous ricpic said...

Any ad that has to explain itself, as this one does, is by definition a failure. Isn't that Advertising 101? Shameless to palm this off on a client.

4:58 PM  
Blogger Maulleigh said...

it's like when you're trying to design on the cheap and you get a stock art CD with 5 free images (a pencil/a burry landscape/a daisy, etc.) and you try SO HARD to think of how you could tie the two things together. :)

I've done it. I've tied trucking to rusty gears.

6:49 PM  
Anonymous max said...

we love your rants.

2:58 AM  
Blogger HighJive said...

i thought it meant king kong would not make a good banker because he runs around without wearing pants.

6:42 PM  

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