Example of print ad that would've made a great TV commercial.
(click ad for closer look)
Product: Pattex glue. Selling point: powerful.
A glue that frustrates hotel-room-destroying rockers is a good notion, no doubt. It's just not quite there with this print execution. The photography (amateurish), the casting (too clowny), the layout (just bad), are all off. Off just enough to make you think, 'Man, this idea could've been made into one hell of a TV spot'—a TV spot I would love to have on my reel. Probably, this client doesn't have the money for TV. Taking a moment in time and making it into a good print ad is not an easy thing to pull off. When it works, it usually wins awards. Here's one of my favorite instances when it has worked. (via DDB Berlin, image via).