Tuesday, December 18, 2007

Example of print ad that would've made a great TV commercial.


(click ad for closer look)
Product: Pattex glue. Selling point: powerful.
A glue that frustrates hotel-room-destroying rockers is a good notion, no doubt. It's just not quite there with this print execution. The photography (amateurish), the casting (too clowny), the layout (just bad), are all off. Off just enough to make you think, 'Man, this idea could've been made into one hell of a TV spot'—a TV spot I would love to have on my reel. Probably, this client doesn't have the money for TV. Taking a moment in time and making it into a good print ad is not an easy thing to pull off. When it works, it usually wins awards. Here's one of my favorite instances when it has worked. (via DDB Berlin, image via).

14 Comments:

Blogger Dan Gr said...

photography? casting? isn't that a computer drawn 3-D image?

10:47 AM  
Blogger copyranter said...

I don't know, is it? The guy on the wall suggests it could be, I guess. Still, the rockers are way too cartoony.

10:56 AM  
Blogger hillary b said...

strangely the most off-putting part about it is the front guy has a wedding ring.

11:11 AM  
Blogger Make the logo bigger said...

@dan gr-Doubt that’s computer. Maybe all three shot separately and stripped in later judging by the lighting and shadows.

But look at Slash wannabe on lead white elephant! Kick that shit over Slash.

12:12 PM  
Anonymous garrito said...

I guess Slash couldn't wait for the White Elephant Sale.

12:27 PM  
Blogger Jetpacks said...

When long-haired rockers' careers dy up, they can always play long-haired rockers in ads. Or they can get extra roles in History Channel battle scenes depicting the Huns, rag-tag Confederates or Scottish patriots.

12:36 PM  
Anonymous garrito said...

@logo bigger er...um...Slash...yep.

Damn you, delayed posting mechanism.

1:08 PM  
Blogger Make the logo bigger said...

And glue or not, gluing shit down only pissed off the Scorpian wannabes even more. That TV’s getting an Absolute bottle through it.

Metallrichtlinien!

3:03 PM  
Anonymous Klyde said...

Maybe it's better than you think at first... just the mention of a TV ad made this come to life for me as I witnessed the struggle (behind my own eyelids) to pry up the DAMNED ELEPHANT.

*shrugs*

5:26 PM  
Blogger A-Dub said...

There's no way this isn't CG...it looks great, but it's all computers.

6:35 PM  
Blogger Make the logo bigger said...

@a-dub- I must be missing it. All computers? Which parts? The guys too? No way. They may be all composed in one main image from separate shots, but they were shot first as photos.

1:12 PM  
Blogger A-Dub said...

Well, I'm no expert. It could be a photo, but it just looks too computery to me. The lighting, the bottles on the table, the eyes/hair have that almost-photo-real-but-not-quite thing goin' on. There are some amazing CG artists out there.

6:46 PM  
Blogger Make the logo bigger said...

True, what’s not helping is that the lighting is so harsh.

11:51 PM  
Anonymous Zach said...

It's all pieced together from about a million different photos. I'll bet that in the studio, the Slash lookalike tugging on the white elephant was probably tugging on something else, maybe a broom stick, or penis.

12:09 PM  

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