Genital Mutilation Awareness Advertising Hits Women Where It Hurts.
(click image for closer look)
Advertising gets intrusiver-er. Puking drunk chicks in your public bathrooms. Hungry African children in your shopping carts. Now: trying on a bathing suit at a department store isn't traumatic enough for women—let's stick a rusty razor blade in those bikini bottoms! Via Contrapunto BBDO in Barcelona, these special in-store hygienic protectors are for the Association of Women Against Genital Mutilation (AMAM). What about mental mutilation? Even the usually subtle-as-an-ax Amnesty International displayed some restraint on this issue with these sewn-up LadyFlower ads. But, I'm not a woman. Maybe this isn't overstepping the line? Ladies, what do you think?