Headless women in top Montreal salon.

(click ads) Death becomes her! A new head of hair! "How it works here at Käaz Coiffure, darling, is you first tell us exactly the style you want. Next, we saw your head off so you can go shop or eat or whatevs for an hour or so. Or if you prefer, you can sit here and pretend to read a magazine. Then when Sasha is finished, we suture your head—with a killer new 'do—back onto your neck. C'est bon, oui?" While it would be an equally disturbing campaign, wouldn't it at least make a smidgen more sense if the bodies and heads here were different women?
(images via)
Previously in beauty marketing: one, two, three, four, five.