KIA's ad agency creates beach promo seen by 10s of people.
(click image) How cute and useless. Los Angeles-based David & Goliath built this mini-version of classic beach advertising ostensibly to promote the cheapness of KIA cars. I'm assuming that's a California beach in this press photo that they sent out to ad posting sites. Note to D&G: You know what would have made a much better press photo? One with more than SIX beachgoers in it. Not that that would have mattered, because, you know, The thing's too small to read. But then, this stunt was created primarily to enter into ad awards shows (image via). Previous beach promos: Beach blankets shaped like pools of blood promote TV crime drama.