Friday, August 07, 2009

Axe's incorrect periodic table ad.


(click ad) This isn't the first time an Axe ad presented bad science, though at least they didn't show molecules fucking. The above table only contains 116 elements, so it's missing one. No, I'm not going to figure out which one—that would take my mind back to my horrific, winging-it C+ days of high school chemistry. I can't quite read all the names on this scan, but ad agency Lowe in Bogotá, Colombia got pretty creative with the U elements down there. So much homework put into such a stupid, dubious ad. And I get that you wanted the guy to be a geek, but Homer? (via) Previous unbelievable Axe ad: The Axe Effect makes Hillary vote for Obama.

5 Comments:

Blogger Cassi Saari said...

This comment has been removed by the author.

12:46 PM  
Anonymous Anonymous said...

Forget Yarbladi, even Socorro, Osiris, Pebles, Udbanas, Ukuleq, the aptly named PRUDENCE (5th, bottom row) is one smart HO.

prudence:
- skill and good judgment in the use of resources
- sagacity or shrewdness in the management of affairs
- caution or circumspection as to danger or risk

2:24 PM  
Blogger Tam said...

There are two "Ursulas".

9:08 PM  
Blogger Doug said...

And why does the dude have a symbol ("H" for hydrogen and Homer)? That makes two hydrogens.

3:36 PM  
Blogger bohoinparadise said...

@ Anonymous:

Socorro means help in Spanish. Any girl in an Axe ad really needs help.

6:19 PM  

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