GIANT BANK PUTS TINY GIRL IN AD.

(click ad) Back in the niçoise salad days of early 2007, Banco Santander—the largest bank in the euro area—pounded its marketing chest with a Wall Street Journal ad featuring King Kong as the visual. But now in 2009, folk ain't digging $30 billion financial institutions much. So...break out the cute as a button Spanish girl holding onto a (metaphoric) Santander banker's leg for dear life. Hate us, hate her. (scanned from a recent WSJ). Previously in cutesy finance advertising: Puppies. Babies.