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(
click ad) Back in the niçoise salad days of early 2007, Banco Santander—the largest bank in the euro area—pounded its marketing chest with a
Wall Street Journal ad featuring King Kong as the visual. But now in 2009, folk ain't digging $30 billion financial institutions much. So...break out the cute as a button Spanish girl holding onto a (metaphoric) Santander banker's leg for dear life. Hate us, hate her. (scanned from a recent
WSJ).
Previously in cutesy finance advertising:
Puppies.
Babies.
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