Spuds for C.H.U.D.S.
(click image) Right this moment in Chicago's Jackson Tunnel, (fake) potatoes are (fake) growing right through the ceiling. Scary intrusive installation, yes? No matter, YOU WILL BE ADVERTISED TO. It's part of a new Lay's campaign trumpeting the fact that their potatoes are grown locally—the benefit of which is beyond me, and, I bet, most consumers. It's your money, Frito-Lay. But it's my commute, you disruptive fucks (via). Previously in: annoyingly intrusive ads.
posted by copyranter @ 1:55 PM
10 Comments:
I think this is supposed to appeal to greenies who want food grown closer to where they live, to minimize transportation/pollution. Except greenies probably do not eat very many processed foods, so the appeal is lost on people who eat junk food and who are least likely to care.
Yeah, "Green" Lay's would be No Lay's.
The funny thing is, I had no idea this was supposed to be an ad ... I never noticed the ad on the sign next to it. I thought it was some stupid public art thing.
Clint
Why would this bother you? You don't even live in Chicago copyranter. Just reading your lil "about me" was fucking annoying. Try listing something you like instead. You are what most people think of as a typical New Yorker. Nothing is good enough for you but your to good for everything.
It's not for people who already eat well, but for busy working moms (and sometimes dads) who want to feel good about the shit they knowingly feed to their children, and so welcome any and all reassurances they receive that they're doing the right thing. That doesn't change the fact that it's a lousy, hard-to-decipher ad, though.
OK Paul, here's something I like: making fun of slow midwesterners. My hate list is...here I'll slow down...a JOKE.
They're jumping on the "grown locally" bandwagon. Is it really a product benefit, though? The whole "Buy American" movement didn't stop cheap Chinese imports from being gobbled up, either.
Oh sorry. I'm used to jokes being a bit more clever. Not just, "these are things I hate but not really." If your going to attempt humor you should develop some first. Pretty sure the "Not" joke is a bit played out. Which would make sense why most of the comedians coming out of New York that were worth a shit came from classes at the Second City. Which is in Chicago. Cause you sir fail at comedy.
Righty-o, Paul. Carry on.
Great Concept!
I can see other marketing possibilities for this...whether in Irish pubs, 'fish and chip' shops, rustic home kitchen ceilings, why not the bathroom (something very primal about the graphic) the offshoots are endless.
The Idaho Potato Commission and Gus Van Sant should join forces to market the murals as:
My Own Private Idaho*
*independent film written and
directed by Gus Van Sant, 1991.
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