Dead is the New Black (again).

(click ads, huge files, sorry) Using "dead" models to sell fashion is of course nothing nouveau. It's been done artistically, like in this Kate Spade shoes ad. It's been done sleazily, like with this Duncan Quinn ad. And it's been done realistically, like in this Jimmy Choo ad. Here, via DDB New Zealand, we get Gory for Superette, an Auckland boutique. "Be caught dead in it" is the tagline. The campaign will be running in newspapers and fashion mags, as well as on billboards, according to the agency press note. Fashion is death, it's been said—by about a million unoriginal pretentious fashion photog pricks (images via).