And the Gold Medal for worst contextual ad in Olympics history goes to...
(click images) ...the Chartered Accountants of Canada. These scans are from Tuesday's edition of the Globe & Mail. The article appeared on the bottom of page O12, the ad appeared directly across the spread on the bottom of O13. Now, this ad was of course conceived well before the accident. But since Kumaritashvili died last Friday, CA certainly had time to pull it. I guess they didn't quite anticipate it looking like an editorial photo accompaniment to the story, complete with gut-wrenching caption. Jesus.
Previously in: tragic contextual ads.
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