Thursday, February 04, 2010

Marriage lesson word games from the state of Utah.


(click ads, via) Ads are from the Utah Commission on Marriage, whose homepage features a rotating gallery of stock photo couples (hit refresh)—including one interracial pairing (ha) and no gays (duh, state is 60-70% Mormon). So, to the cutesy ads. Turn a ME into a WE—Whee! And in Utah of course, WE can mean THREE (or four, etc.). I have nothing to say about the second ad. The campaign's website, like the ads, also oversimplifies matrimony, giving you three state-of-marriage statements to choose from with the middle declaration already presumptuously pre-checked. Final note: this campaign/advice comes from a state with a higher than average divorce rate. So you know what? Fuck off, Utah.
Related: Noah's Gay Ark. Related: Bad diamond ads roundup.

15 Comments:

Anonymous Anonymous said...

Remind me never to do business with you or your agency. Critizing an ad or website is one thing. Putting in completely unfounded and untrue remarks about the people of Utah is another. Do you do just as much research when writing copy for your clients or do you just blow smoke up their ass and hope they dont' check their facts?

11:51 AM  
Blogger copyranter said...

I put in two facts: Utah's divorce rate, which is true, according to numerous sources I found. And the percentage of state residents who are Mormons; I found several numbers, all between 60-70%. You want to find me some other verifiable numbers, please go ahead.

12:08 PM  
Blogger Anji said...

I believe this campaign was started to counter that statistic. Give it some time and see how well it works before slamming it down. If you had a problem, wouldn't you want to give some time to the solutions you applied before condemning them as total crap? BTW, get your facts straight - the we meaning more than two? What century are YOU living in? You would be more likely to find polygamy in Colorado, and it is not practiced in the Mormon church and hasn't been for over 100 years.

12:42 PM  
Blogger copyranter said...

Yes, but isn't is true that a couple of fundamentalist groups of the Mormon church still practice plural marriage?

12:46 PM  
Anonymous Victoria Regina said...

WE are NOT amused by all this negativity!

'Pronoun may be key to happiness'

Copy, Paste and read on:
http://www.metronews.ca/toronto/comment/article/441893--pronoun-may-be-key-to-happiness

1:51 PM  
Anonymous henry said...

1. If the state of marriage in Utah weren't so questionable, they wouldn't have to do a campaign promoting healthier marriages.

2. I totally don't get the "fill in the box" one. I was never any good at Wheel of Fortune either.

3:22 PM  
Anonymous Anonymous said...

While it is true that some Fundamentalist Mormon groups do still practice polygamy - most of those groups do not reside in Utah. They are in Texas, Colorado, etc.

3:31 PM  
Anonymous Mars Bar said...

Dear Oh Henry,
let me help you out.

If you don't have a sharp #2 pencil, a black marker will do the job faster.

Fill in the box and you are left with 'OURS'

Sweet Dreams!

3:39 PM  
Blogger Louis said...

yes, many polygamists to live outside ut. but not all. I have seen plenty when I visit the state, even know where a few compounds are.

YOU do your own homework and accept a little criticism. You don't like the way your state is perceived, work to change it (good luck with that)

4:10 PM  
Anonymous can you dig it said...

CR stepped in to the Jesus Christ of Latter Day Saints bear trap...oh my.

try opening any subject in utah...

"doth protest too much methinks"

1. highest paid internet porn subscriptions of any state
2. highest proscription drug use of any state
3. eyes too far apart
4. 3rd happiest state

go figure.

5:18 PM  
Anonymous Jalan said...

Sorry to seem dense, but I'm with Henry. The second ad was confusing to me. I assumed 'filling in the box completely' was making a word out of Mine__Y.

Perhaps "color/darken/black out the box..." might have helped. Or perhaps I'm just dumb.

5:54 PM  
Anonymous Jose said...

I live in SLC. And while polygamy is not "officially" sanctioned anymore by the LDS church, it is still practiced widely across the state. In fact there is a well known polygamist compound right here in downtown, liberal salt lake city.

6:18 PM  
Anonymous -1-track-mind- said...

Sorry for digressing BUT I was more intrigued by the background imagery rather than the typographic exercise.

Are those 'Mickey Mouse ears' floating all around or 'floating surgically enhanced boobs'... all the rage these days.

The overall stain effect... I won't even go there.

8:19 PM  
Blogger Nathalie said...

If you have a problem with this post and have to go anonymous to rant at it, you're looking very defensive.

Most Mormons may be superficially very nice and polite, albeit lily white people, but last thing I heard they were still very much 'stick to your own kind'.

The 'lost boys' phenomenon is a recent thing, fresh in everyone's memory, and anything but 'for over 100 years' ago.

8:22 PM  
Anonymous Anonymous said...

I live in Utah. Fuck off Utah.

Thank you ranter this was a fun post and I would do business with your agency or you anyday :)

6:54 PM  

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