1963—the black woman permed her hair: that's progress.

(click ad, via) Civil rights are beautiful! Remarkable ad via a Maryland company called Apex for their Natural-Perm product. The copy:

"...Americans cannot truly be Americans until we learn to live comfortably with ourselves (and our new hairdos!)...We set out to make the point that both (35-year-old) girls use Natural-Perm. But the inner meaning of the picture itself guided us along a different, and better, path."

(sniffle) Tears in the eyes, and not from the perming solution.
Previously in: Retro Racist Ad of The Week.