Tuesday, April 27, 2010

The latest from American Apparel's crack ad team.

(click ad, via) My five-year documentation of the pants-optional CEO's sullying of poor Helvetica continues. I've found that their in-house Helmut Newtons have two go-to concepts: Nipples and Ass Crack. This month: it's again Ass Crack. Sapphically-charged, grainy Ass Crack. Artsy.

2 Comments:

Blogger Design Expertise said...

Sex sells (clearly, or gainily (sp?)).

Does the grainy quality lend the ad more (artistic) credibility?

2:02 PM  
Anonymous Anonymous said...

This is going to sell.

11:07 PM  

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