Bloody Fetus Mary.

(click ad) It's time for some more social PSA ShockVertising! "Mama Drinks Baby Drinks." The copy translates: "Drinking alcohol in pregnancy and in nursing can damage the physical and mental development of your infant." The advertiser is Unita Locale Socio Sanitaria N. 9 (Local Health Unit #9), and the poster will appear on buses, billboards and in the women's lavatories of bars, restaurants and nightclubs in the region of Veneto, according to the Daily Telegraph. Apparently, 65% of Italian women drink during pregnancy. Jaysus. Here's the campaign website. Lindsay Lohan, take heed! Thanks to Change Marketing for the full ad scan.
Previously: brutal Indian female foeticide ad.