Punching a billboard—what could go wrong?

(click image, via) Peruvians recently got a chance to break fingers and wrists while testing the "strength of their punch" on these billboards for Lab Nutrition. I don't care how soft the punching button was, you do it hard enough and/or wrong enough, and things get injured. Then, maybe, Lab Nutrition's products could help you heal faster. By the Lima office of Ogilvy, who says 28,000 people tested their strength at 16 board locations. Previously in bad-idea billboards: Time. The Economist. Nortel. Starbucks (idiotic). enviga. Findus Fish (25 singing fish board). Diesel. Target. Hyundai. And Kenneth Cole (ugh).