Who can tell me the one word you don't want to see as you're queuing up to board an American Airlines jet at Chicago's O'Hare airport?
(click image to see where your plane might crash)
Yep. When a plane blows up due to a terrorist bomb, or simply crashes/obliterates, "explosion" is indeed an understated term to describe the horrific event. "Fireball" or "Maelstrom" or "Ka-Fucking-Boom!" fit the occasion much better. Now, combine this headline with an overhead map shot, and Blam-O!—it's a perfect firestorm of a hellish airport wall ad. Yay Nortel! Smart piece of communication placement from the Communications company (emailed by Gina).
previously in bad ad placement:
1. Fendi No. 5?
2. India.Arie Port-o-Potty wrap.
3. Smart media placement, Starbucks (idiots).
4. Coming in 2012: The Target® Freedom Tower.