Thursday, July 19, 2007

American Apparel phones it in.


(click ad to, well, I guess see how opaque the tights are, you pervs)
In the next ad, AA will just go ahead and forget the tights.
Time for a recap: First, they "cleverly" played with "Hiking." Then, they did some crack. Next, they left off letters from product names. After that, it was fetish overload. And lastly, simulated(?) masturbation. Now, I guess the "creative director" is on vacation? Well at least they remembered the logo.
(scanned from the back of this week's the L magazine)
other American Apparel ads:
1. Girls vs. Boys.
on Complex: Sporting A Woody.

12 Comments:

Blogger Jetpacks said...

But AA is stuck now, CR. They think they've become known for this "edgy," racy angle and now they have to top themselves with each ad. (Note the model's right arm, positioned just ambiguously enough.)

The long, straight dark hair suggests your boy Dov Charney is still indulging his Asian fantasy. And I think he's probably (in his own fashion infighting way) enjoying sticking it to his homoerotic competitors over at Dolce & Gabbana.

8:31 AM  
Blogger Brooks said...

Oh, this sucks. Where's the innuendo? The sledgehammer subtlety? For christ sake, it doesn't even look like it was shot with a polaroid.

I mean, you work your ass off to create a brand based on the sexploitation of the characters in Dov's imaginary dormitory for sexually deviant boys and girls, and now someone in creative decides to go all high-art?

Heads better roll for this.

10:13 AM  
Blogger jos said...

um, yeah. in my opinion the best of the lot. it's the penultimate: nearly nude, from the rear, small logo. minimal design porn at it's best – mwah!

10:17 AM  
Blogger Erin Bradley said...

Is it just me, or does AA appear to have strayed from its "no airbrushing" aesthetic?

I mean, I know the models are 14 and it's not unusual for an individual of that age to have an impossibly pair of thighs/behind, but still...

Dov Charney needs to get it over with and start showing pop shots.

10:46 AM  
Blogger a lady said...

that or they're from the Columbus Circle AA.

11:21 AM  
Anonymous qlipp.com said...

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11:44 AM  
Anonymous Anonymous said...

More opaque goodness! Here comes Fall.

1:11 PM  
Anonymous psha said...

Ya, put an Asian girl in your underwear ad, it means you have a "fetish" and are perverse.

There's about a thousand other reasons Dov is pervy and trying to sell to pervs, there's no need to come up with a fake racist reason. You should be able to hire an Asian model and not have a "fetish," especially when they're not in very many of your other ads.

Bravely defending hot Asian models,
-Psha.

1:18 PM  
Anonymous Anonymous said...

Did you see the one on the back of last week's L magazine?

3:03 PM  
Anonymous adverlicious said...

American Apparel's online ads have likewise become much tamer as of late.

Here's the creepiest one they've been running lately:

AA "Pleasure Trip"

Dov's Asian obsession creeps in here, but it's very tame:

AA "The Tank Top"

Sadly, more and more of them are vanilla like these ones:

AA "The 2001"

AA "Shorts!"

and

AA "The 2102"

Any advice for Dov on finding his mojo again?

5:44 PM  
Anonymous Anonymous said...

Cute tights!

12:47 PM  
Anonymous Anonymous said...

So exactly why must I be a "perv" if a click on the image?
Is there anything wrong with admiring the curves of a beatiful body?

4:47 AM  

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