Thursday, May 20, 2010

Whoa, wait: where did those statistics come from?


(click ads, via) Ads for the South African National Council on Alcohol and Drug Dependence warning woman about drinking during pregnancy. (L) "50% of children born with foetal alcohol syndrome will grow up to engage in risky sexual behaviour." (R) "60% of children born with foetal alcohol syndrome will grow up to engage in criminal activity."
Those random numbers feel a bit high, yes? Nothing in the ads or on the website backs them up. Ad agencies wouldn't just make up stats, would they? Also: what exactly is "risky sexual behaviour?" The art direction and photography are nice, though. Previously in: anti-alcohol advertising.

3 Comments:

Blogger Darren said...

I'm guessing, if even real, those are statistics for everyone. But when put in context of foetal alcohol syndrome they sound more scary.

1:18 PM  
Anonymous mrjohn said...

speaking as a daddy they do make you think, not just about the effects of drink

5:53 AM  
Anonymous Alanzedd said...

Agreed with you, the minimum to be believed is to quote the source

5:28 AM  

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