Former president George W. Bush used to sell Jockey "no panty line" underwear in India.
(click ad, via) Follow the borrowed interest logic thread, if you can: First, the Iraqi shoe thrower (who has already been exploited to promote ebay in Belgium and sell laundry detergent in Colombia) is referenced, though this time there are several shoes, including a pump. Second, the Bush at the podium is apparently a stunt double, as the real W sits comfortably backstage, protected by his bodyguards, reading a (children's?) book. Now, the copy line: "No one needs to know"—about the faux Bush, and that you're wearing underwear. Brilliant sell. Agency: Mudra in Bangalore.
Previously W references in ads:
• Philips unplugs W.
• Bush with a bindi for Humo magazine.
• American Psycho billboard in New Zealand.
• W appears alongside bin Laden in Samsung campaign.