Don't like these sex shop ads? Stick 'em up your ass.

(click ads, via) She's keeping track of how many times she says "Oh my fucking God." He's giddily anticipating the next bump. I've covered lots of sex shop ads in the last five years. I think these, for New Zealand online sex gear store d.vice, are the best print ads yet—though this superb video for Coco de Mer is still the best overall effort I've come across. By BBDO Auckland.