Thursday, July 08, 2010

Mentos knows why you have a fat ugly girlfriend.

(click ad, via) Print ad that's part of a campaign by Brazilian agency Neogama BBH introducing Mentos single packs: "selfishness without guilt." I like the illustration style, but the message, while strategically creative, is probably not going to be attractive to said fatties/uglies. The art direction softens the blow somewhat, unlike with Bacardi's insensitive "the hot accessory is an ugly girlfriend" Israeli promo from last summer.


Blogger BusyB said...

hahahahha love it! still mean but love it!

4:43 PM  
Anonymous Mackenzie said...

... Michelle Phillips on steroids used to say to Mama Cass, forcing John to take comfort closer to home.

8:03 PM  

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