World Wildlife Fund targets Spanish comic book fans.
(click ads, via) The Madrid office of Leo Burnett created this comic noir campaign for WWF Spain, and placed the posters up at a recent comic book convention and then in comic book stores across the country. I'm thinking such youngsters don't have much spare money to give to the WWF—what Euro-savings they have are probably already earmarked for upcoming new releases. So, probably just a pro-bono effort done with an eye on future ad awards shows. But awareness is awareness. The illustrations could have been much darker/better.
• Previous World Wildlife Fund ads.