Manila street kids turned into walking ads for themselves.
(click images, via) A t-shirt is certainly less cumbersome than a sandwich board! This happened last spring, but just got posted today on BestAdsOnTV. According to the press note from Manila ad agency Bates 141, almost 100,000 children live on the streets of the Philippine capital. So, on behalf of non-profit Tulakabataan, they dressed thousands of the urchins in these cute t-shirts ahead of a May 10th election.
No word on the success or failure of the campaign, but I'm sure other edgy advertisers would love to take advantage of 100,000 walking street posters. Get on that, Bates. You could donate some or even all of the media money to helping the kids get food and stuff. (You're gonna wanna keep them on the streets, though.) Previously in: Street Advertising.