What the HELL is going on in this Italian rock & roll ad?
(click ad, via) It's for some rock club in Milan called Alcatraz. From the agency press note: "...Alcatraz asks its notes to give themselves completely, till the exhaustion. This is why the end of a concert is like a battle field where you sweat your blood. In the name of rock." OK, they are dead and dying anthropomorphised music notes. So, Alcatraz: where rock lives. And dies. Keep eating those shrooms, Daniele Dagrada (the Grey art director on the ad). Now as I finish writing this post, I don't completely hate the ad anymore—though without the press note, I doubt if I would have known that those people were supposed to be notes. Previously in: WHAT?!?