"World's Best Couple" to be awarded hideous 22 carat diamond ring.

(via) Here's a promotion that deserves to be killed by God. New Zealand jeweler Michael Hill (who previously exploited a solar eclipse to sell diamond rings) is going to give this so-called "best couple" the "ultimate engagement ring." Any pair—whether they've been married for 60 years or just met—can enter (enter here).
Kim Kardashian is launching the competition today in NYC. Hill says getting the talentless KK to front this bullshit promo cost "quite a lot." I'd love for a gay couple (or Brangelina) to win this idiotic thing and ruin Hill's "vision." Ad agency: McCann Sydney. Previously in diamond ads: Monogamy to the power of 100 • De Beers promises "she won't sat no" • the most insulting diamond ad ever produced.