Shameless jeweler exploits solar eclipse.

(click ad) A diamond is forever. A solar eclipse: 6:39. To those who say 'it'll be a dark day before I get hitched,' this ad's for you. To coincide with the July 22nd eclipse, jeweler Michael Hill (well his agency McCann Erickson in Sydney, Australia) grabbed a cheap rights-free stock photo, added a little retouching, and voilá! cosmic advertising (black) magic. The power of the Sun beats Monogamy to the Power of 100 any day (image via). Previous diamond ads: De Beers promises "she won't say no." And, the most insulting diamond ad ever produced.