Sex Worker Awareness Ads.
(click ads, via) For Stepping Stone in Halifax, Nova Scotia, a nonprofit that "offers supportive programs for women, men, and transgender sex workers." (related: shemale escort ad!) Do these attempts at humanization work for you? I get the attempt at SHOCKvertising, but the flip headlines are a little awkward. Tough subject to tackle, creatively. Are they looking for awareness? Donations?
What do you think of the ads?
Ad agency: Extreme Group. Related: Here's four Sex Trafficking awareness ads.
posted by copyranter @ 8:30 AM
4 Comments:
tone deaf.
Sex workers ARE people, and it is and important issue to raise. I think these ads effectively convey this message in a way that makes people look twice and think about the message.
I like them, and a worthy cause. Using those words in this context is a useful reminder that everyone, including sex workers, is more than just a title
I think it's a great idea, but something about the way the women are smiling and the wording of the statements...it's being unintentionally comedic, and I think some people might take offense to that.
Great idea, just needs a little work on execution.
Post a Comment
<< Home