This ketchup ad is complete and utter bullshit.
(click ad, via) Yes, visualized hyperbole is a tried and true ad method. I've done it many times. But there's got to be at least a skosh of truth. Ketchup on a carrot is not at all appetizing. Why not put an orangish dog turd in place of the hot dog? After all, "You can feed him whatever you want." Brand: Osem. Ad agency: Gitam BBDO, Tel Aviv. Previously in complete bullshit ads:• Axe.
• 5 gum.
• Reebok.
• Starbucks.
• McDonald's.
• Nissan Leaf.
• Hearts On Fire diamond.
• American peanut farmers.
posted by copyranter @ 10:05 AM
2 Comments:
Using a hyperbole or eating anything with the cetchup isn't the point of the ad, you probably missed it because the caption is in Hebrew. It says "Only natural ingredients". Get it?
That visual combined with that copy line requires no interpretation on my part. Readers at Ads of the World saw the ad the exact same way I did. If we're all wrong, guess whose problem it is?
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