You tell me: Is this refrigerator ad stupid or really stupid?
(click ad, via) Ha, get it? The fridge is sooo big, you can't find the milk. Except the milk is right there, on the counter. I guess they mean the last carton of milk that was bought? Or somebody else's carton of milk? Shouldn't they have made the missing milk carton look different? Couldn't this head-hurting confusion have been avoided by putting butter or broccoli or a fucking box of Arm & Hammer baking soda on the side of the carton? Who gives a shit? Not me? Ad agency: BBR Saatchi & Saatchi, Tel Aviv, Israel.
Previously in: Ad Puzzles.