Friday, January 14, 2011

Macabre new shark focus group Snickers commercial.


Sharks actually aren't fond of the taste of human meat, but maybe the Snickers peanut butter squares helped. Nice effects work, and kudos to both agency and client for presenting and approving batshit insanity. I would've liked to have seen a bloody tarp on the floor of the conference room, but maybe that's just me.
If you've ever been involved in the surreal, horrifying environment of a focus group (they can make you question your existence), then you can't help but smile at this. Via my good buds at BBDO NYC.

Previous Snickers ads
:
Funny Halloween spot.
Brilliant Halloween print ad.
Polish Snickers ad with a human shark.
Mr T. insults jokes who call themselves blokes.

7 Comments:

Anonymous Anonymous said...

I REALLY HATE THIS COMMERCIAL, IT SHOULD BE BANNED, MAKING PEOPLE THINK A KID WAS EATEN BY SHARKS, VERY GROSS. THIS TURNS ME OFF OF YOUR PRODUCT, AND A LOT OF OTHER PEOPLE I HAVE SPOKEN TO ABOUT THIS. GET RID OF IT, OR PEOPLE WILL REFUSE TO BUY THIS PRODUCT. SICK SICK ADVERTISEMENT.

8:26 AM  
Anonymous Anonymous said...

I love this commercial.It is Bold but funny.You can see the sharks are not real sharks(duh! sharks cant speak). I think even little kids can see that.Even my husband(who is afraid of sharks and wont swin in the ocean because of that)thought it was hilarious.

9:50 PM  
Anonymous Anonymous said...

Dumbest ass commerical I have ever seen. In fact makes me want to never eat another snickers bar again. I can't believe they paid them for such a dumb ass commercial

10:15 PM  
Anonymous Anonymous said...

This shark focus commercial is sick and disturbing. My little niece starting crying after she saw it. To all those who say that the sharks aren't real, obviously! That doesn't make it as hilarious as you claim. Why not show a little kid in the room and next thing hear her screaming. Wouldn't that be funny, as long as it wasn't your kid? God, what a sad careless society American became while chasing $!

10:19 PM  
Anonymous Anonymous said...

This is a sincere question, but is it that serious?
You hate the commercial so much you announce to the world you're never going to eat a Snickers again? As if they're any good for your health anyways. If you feel the need to announce it just because they made a commercial they thought was fun and silly, why not have stopped because it's unhealthy for you? Not trying to push a health agenda here, just saying, the reasoning here is idiotic.
And I understand if a child gets scared, I'm sorry to hear that. But heck, children get scared by anything now. Some kids are actually scared of Santa! So what, now we have to ban Santa form all malls because he might scare your kids? Oh and don't forget Big Bird, because trust, even though he is Meant for children, he is actually frightening to some.
In reality I could see a lot of children enjoying this commercial and laughing. (Probably the same sort of kids who watch Sponge Bob).
Not everything in this world can be meant perfectly for just Your kids and just Your nieces and just Your nephews.
Kids cry over stuff that they deem scary. It's okay, they'll live.
I understand disliking a commercial, and that making you feel a little less of a company or product. I'm sure we've all been there.
But unless it is ethically or morally offensive, it should only twinge your feelings about them only a little, not drastically enough to have a hissy fit just because there happen to be people in the world with a different humor than yourself.
Just how if you like a commercial, its persuasion on you shouldn't be that drastic of a positive effect either.
It is sad to see how easily people are taken by a commercial.
But it's also sad to see people so easily infuriated by a commercial as well.
Both sides show a lack of grip on reality.
Calm down a bit. Either you like it or you don't.
I laughed just a little bit the first time I saw this commercial. But it wasn't that entertaining still.
I thought they could've easily come up with something better. But I'm not despising them for it over this commercial.
(Though, it didn't make me want to get a Peanut Butter Snickers either).

6:26 PM  
Anonymous Anonymous said...

This is probably the one of the best commercials of all time. You haters certain would have rather seen another black guy and blonde white girl sharing a snickers. Suck it up.

3:57 PM  
Anonymous Anonymous said...

The worst thing about this commercial is that it's just not funny, and I don't mean "not funny because it implies that people are killed and I'm offended," I mean not funny as in "ad agency copywriters are not funny. If they were funny, they would not be writing commercials." Leave the funny to professional comedians. Talking sharks rank right up there with prop comics and Dane Cook.

9:54 AM  

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