Snickers Insults Hungry People, Portraying Them As Killer Predators.
(click ads for closer look)
You may have read/heard about this week's industry kerfuffle in a vacuum caused by advertising's preeminent (to many) critic Bob Garfield in a column singling out recent "homophobic" TV spots, including two for Snickers (Why no mention of Dale Earnhardt's Big Mo' bar, Bob?). Well here, in this set of print ads for super-sized Snickers via Poland, Mars, Inc seems to be saying that extra hungry people are, in essence, no different than ugly, ravenous beasts. So incredibly insensitive. previous Snickers ads: this Halloween ad is one of the best candy ads ever. previous insulting candy bar ads: Swedish Fish ad insults cat lovers; M&Ms ad insults businesspeople; Butterfinger ad insults studious college kids.