HA HA Egypt! Ha?
(click ads for closer look)
Regular readers of copyranter know I hate babies, children, and parents. But I certainly would never hurt a child. Or cook a child. So, I'm having a really hard time digesting the supposed humor of these ads for Bayer's Bepanthen first aid cream via ad agency JWT in Cairo, Egypt. The translated headline reads: "Heals their burns and your guilt, fast." O...K. Did these Egyptian Moms just finish reading Swift's A Modest Proposal? related: about.com's stupid pregnancy wordplay; today's lesson: the "C" words; Jake, the 13-year-old alcoholic; and NEVER SHAKE A BABY! update: do these ads alarm or amuse you? Go vote your opinion in an online poll. UPDATE: JWT Worldwide contacted me and said that these ads were not produced by any office of JWT and were not approved by Bayer. They've been removed by AdsOfTheWorld, the source.