Monday, February 28, 2011

1970s Unisex Pants of the Week.

(click ad, via) The official pants of the Wella Balsam Man. White lace and see-through—go Commando! "A look that's sheer verve, sheer nerve...in waist sizes 24" to 34". Well. Not many Men of the Decade of Love were able to fit in em. Gay Bob certainly couldn't've squeezed in em. But if you were one of the lucky ones, they were the perfect pants to wear with a studly Onesie while lying seductively on your Love Rug. Previously in horrific 1970s pants:
• Slack Power!
• the Eleganza Man!
• the Horoscope slacks.
• the Broomsticks Gang Rape Ad Series (1960s).

posted by copyranter @ 9:15 AM 

2 Comments:

Blogger Tom Megginson said...

As a Canadian I used to shop at "Big Steel Man/Homme" (the male version of Fairweather) back in the '80s. But it was a little more conservative than that. :)

Great find.

11:33 AM  
Anonymous -1-T-M- said...

As a Torontonian, Yorkdale Mall still stands.

Alas Big Steel Man, aka Big Steel and in its final days Steel is no more.

Dylex Limited was one of Canada's largest retailers...

In its final years, the company had five business divisions: BiWay, Thriftys, Tip Top Tailors
and its women's wear group, made up of
Fairweather (women's career and casual clothing) Big Steel Man (aka Big Steel and in its final days Steel)
and Braemar (women's tailored clothing and accessories).

http://en.wikipedia.org/wiki/Dylex

1:59 PM  

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