Testimonials are never done right. The person sucks on camera. Their words sound like what they are: bullshit scripted words. But this new commercial for New York-Presbyterian Hospital gave me pause. Heather's story is gripping, because Heather is real. Two other spots featuring NYC fireman Matthew and clinically-dead Joe are also pretty good. Nicole's spot, unfortunately, is terribly over-written.
Still, as a whole, the campaign is much better than the usual fake patient cancer ads, or even worse, these fake dead kids ads. Ad agency: Munn Rabôt, New York. Related: having some fun with Microsoft's fake testimonial ad.