Tuesday, May 02, 2006

Welcome to the (fake) people_ready business.

Microsoft has done good advertising, like, never. But this new fakery is fucking foul. Fake Business. Fake People. Fake Benefits. You're people ready? That's novel for a software company. I, personally, am looking for aardvark_ready software. Anyway, I got out the tape and a marker and took a stab (click image) at what these model/actors might really be ready to do.
previously:
The Fake Testimonial. Now with more Fake.

14 Comments:

Blogger Make the logo bigger said...

Ready to slit my wrists. I HATED this campaign when the spots ran last week.

"Welcome™ to Microsoft World® - the® drone-ready™ business®.

I don't think so. Whining fucking drones.

9:32 AM  
Blogger David said...

"Whhhhy is it.. That they call it taaaking a dump.. When you're actually Leeeaving a dump?"

10:23 AM  
Blogger Noblesse Oblige said...

Yeah, I saw this campaign too. Not the smartest way to say user friendly. But then Microsoft is now known for that anyway. I pity the agency that had to endure the torture of making millions by default of being stupid.

12:58 PM  
Blogger copyranter said...

Oh, I don't blame the agency much at all, in this case. Take the Gates money and shut the fuck up.

1:10 PM  
Blogger Evil Discussor said...

Underscores are tremendously sucky. If anyone's got an email with an underscore in it, I'm sorry, but you lose big time.

Wouldn't you hate having to always say "My email is doofus underscore johnson at shithole dot com" or something to that effect?

I would.

1:37 PM  
Anonymous Charles Frith said...

I'm not saying anything Copyranter.

5:13 PM  
Anonymous Anonymous said...

You don't have to blame the ad agency, but you should feel some compassion for the hacks that had to truck this shitpile out to the media. Here's the one guy that got it. http://www.forbes.com/2006/03/22/vista-microsoft-ballmer_cz_dl_0322microsoft.html

5:15 PM  
Blogger Maulleigh said...

Oh man anonymous...after that article: I'm going to sell my microsoft stock. Maybe I can buy some betamax. It can only go up, right? :(

I hate the dinosaur head ads: what the fuck is up with that? They seem to have problems that no one else has. What other systems (besides apple) do people run? Or is that their dig at Apple? I'm confused. :(

7:39 PM  
Blogger Maulleigh said...

Last night, I was leafing through my Newsweek and they had the two page spread.

Here's the break down:
27 people
8 Women
19 men
2 Skirts (both african american women)
3 Asians
3 Blacks
8 dorky white guys

9:08 AM  
Blogger copyranter said...

maulleigh: the stupid dinosaur ads are for the cross-platform MS Office software. So I guess they're advertising to businesses that use abacuses and manual typewriters.

9:36 AM  
Anonymous Matt said...

I hate that commercial they're playing on tv right now with Dr.Crusher from Star Trek TNG! "What do we have that no one else does?" ...."them" and then he points at people...yeah..okay.
What a bunch of BS.

Have you seen the apple ads? They're super funny
http://www.apple.com/getamac/ads/

10:01 PM  
Anonymous Anonymous said...

Wow, you're really up on your ads. This shit ran a year ago. Find something new to hate. Don't be bitter because all you do is direct resonse ads for Sears.

2:44 PM  
Blogger Nate Davis said...

"In a people-ready business, people make it happen." Seriously? A lead copy line for a $300m account? It's straight out of the "client with nothing to say/pablum park" section in chapter 8 of Hey Whipple.

And CR, screw anonymous for saying this isn't current; tripe like this--especially coming from CP+B--always deserves ridicule.

4:01 PM  
Blogger copyranter said...

thanks Nate, but check the date of my post...this ad was done by McCann, I think.

4:28 PM  

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