Can't spell "anthropomorphism" without "Mohr"
anthropomorphism—the attribution of human characteristics to nonhuman things.
After a bit of thought, I've concluded that this Diet Pepsi campaign is the worst soft drink advertising ever (#1. #2.) Easily. It is a vortex of bad. Brown bubbly piles of ad shit. A can is a human star, and "comedian" Jay Mohron is his/her "agent" (Questionable casting, that. That can's going nowhere.). Jesus, WTF is wrong with you, agency/client people? Are you itching that badly to see the four horsemen of the apocalypse?
(pictured: Mohr's stunt head [really] from 1998's Mafia.)
read what Mohr himself has to say about his shitty sell-out job here.
• previously: Worst. Anthropomorphism. EVER.