Wednesday, April 19, 2006

That's Mr. 'Douche' Brittney.

Oh Brittney, you clueless lass. As the bottom of this New York Times ad says, Brittney is an advertising major at NYIT. She's probably put together a nice spec portfolio. What Brittney hasn't put together yet is that Douche, Inc. is a shithole of a sweat shop that is coming off another shit year. Brittney, have you seen the inside of Douche's agency? It's an ugly macho concrete tomb. The days of those cute IKEA TV spots are looooong gone. As is Douche himself. But, Brittney, what's left of his testosterone is boiling, you might have read.
Best to move on down the block.

(note: I cut off the bottom of the ad because it includes Brittney's last name.)

previously:

Donnie Deutsch Mark!
Good Thursday

15 Comments:

Anonymous Ben Popken said...

Donnie doesn't work here anymore, Mrs. Torrance...

8:36 AM  
Blogger Steve said...

Hmm...just where does a college student get enough money to place an ad in the Times? And why would she do it one year earlier than she needs to? And why is this ad cut off? And why do I think this is some kind of stealth campaign? And why do you care that I'm even asking these questions? :-)

10:16 AM  
Blogger copyranter said...

steve, it was an ad for NYIT. It's part of a campaign they're doing using actual students. I cut off the bottom because, as we both know, nobody reads copy.

10:24 AM  
Blogger Steve said...

Yup. As I was writing my own post, without seeing the ad, I came to that conclusion:-)

11:59 AM  
Blogger Tim Nudd said...

Weird. This ad first ran in spring 2004. Is it running again? At the time, Brittney was a freshman at NYIT. Deustch saw the ad and ended up interviewing her on CNBC (when he was co-hosting Power Lunch). In that interview he said "I would like to officially, on air, tell Brittney that in 2007 we're going to be saving a slot for her in the Deutsch account-executive training program. So, Brittney, keep up the good work." She may be having second thoughts about that offer now, of course.

12:18 PM  
Blogger topher said...

I remember reading the samething a year or so ago as well.

1:01 PM  
Blogger copyranter said...

Yes, I was aware this wasn't the first time this ad had run.

1:05 PM  
Anonymous jessica said...

I don't think the use of Brittney's name will be such a problem, as NYIT already has a page of her -- http://www.nyit.edu/admissions/campaign/ads/deutsch.html

3:22 PM  
Blogger The Man Himself said...

Sweet turtleneck.

5:40 PM  
Anonymous Jumper Bailey said...

Not being in the adbiz myself (and also not watching TV, which of course makes me a de facto freak), I had to do a little Googling and such to learn who this "Donnie Deutsch" was.

I didn't really learn very much, but after visiting the company website and viewing "The Reel," one thought and two questions occurred to me:

1) Ordinary life on an ordinary scale must appear to be an amazingly sterile thing when viewed from the heights of the offices in adland, and ordinary people must seem to be incapable of approaching anything resembling thought.

2) How is Mitchum Antiperspirant doing in the market segment of men who eat tortilla crumbs off their shirts? Is this a growing segment? A loyal one?

3) Do Pier One customers really think they're somehow connecting with the rest of the world by buying the stuff? And if buying the stuff is a way of "telling your story," what does it say about "your story" when you have to buy all your props at a strip shopping center?

After viewing "The Reel," I came away depressed. I can see why the business inspires ranting. It's a touchpoint for frustration about the sheepification of a culture.

The gnawing question is the degree to which the caricature of regular people is accurate.

To the degree they're an exaggeration, the ads are insulting. To the degree that they're accurate, it's just plain scary.

Sigh. I think I'll keep the TV turned off for a while longer.

10:49 PM  
Blogger Make the logo bigger said...

Whoa, easy jumper. Way to bring the whole room down.

;-p

1:28 AM  
Blogger copyranter said...

Sorry Jumper. I shouldn't have included a link to the agency. Without any snark whatsoever, it is a depressing dynamic.

2:26 AM  
Blogger Betty said...

I actually had an interview there once to be an assistant. Needless to say I didn't blow them away. But I agree that it is concrete and depressing. It's an interesting environment and the interview was somewhat unorthodox. I liked the hr woman but she acted more like a drama major. She did actual impressions of the people I would have been assisting.

3:11 PM  
Anonymous Jumper Bailey said...

Sorry about bringing down the room.

I picked up a copy of "The Social Construction of Reality," today, and I'm feeling much better.

11:02 PM  
Anonymous Anonymous said...

But Jumper, your web site says you're reading "Slick, Grace: Who Moved My Hookah?"

4:25 PM  

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