Magazine Day, NYC.
Have you heard? Today is the 10th annual Magazine Day, being held at the "swanky" Marriott Marquis. The morning's general session is titled:"The role of the increasingly demanding consumer and what this means for the magazine business (um, death?)"
After this idea-crammed hour, attendees will have the opportunity to sit in on two of the following four "breakout" sessions:
• The "inter-net": a beginner's guide.
• The most comfortable blinders on the market.
• Amway.
• How to keep a straight face while using terms like "shed light" and "touch points" in meetings.
posted by copyranter @ 8:18 AM
13 Comments:
Advice for a writing intern, by chance? 21 years old and getting jaded already. Is this what's ahead for me?
....God, I hope so.
- Steve the Intern
what on earth is that image? is that an ostritch in a business suit burying his head in human flesh? is anyone else puzzled by this?
You mean you really don't get it?
Damb Republican.
Damb.
That's like 'damn' and 'lamb' put together.
Retardb.
I like Damb. it works, somehow.
Damb you, Ranter, and your totally agreeable ways.
"...is anyone else puzzled by this?"
Strangely, I find myself turned on by it.
It's not the struggles. and it's not delight. (OK, a little delight). Magazines (and newspapers) have been RIDICULOUSLY slow to even cast their eyes down from their paper towers at computers. and now, they're woefully behind a very fast moving curve. the internet is about free content. and these idiots took too long to throw away their moldy business models. so, the ad dollars are going elsewhere and it's their own stupid fault. Darwinism.
Are you saying all magazines should be free?
no, all their online content should be though.
also, their cover prices should all be about a buck. you make money from ad rates, not screwing consumers.
I'm an outsider so this post is pure barstool bullshit. The regular posters know far more than me about the industry, so maybe they'll set me straight.
Perhaps online ad rates don't yet support Copyranter's free content model so media companies are charging online fees or not posting all their content. (Until someone delivers the Rosetta stone for measuring online site, content and ad effectiveness, a delay in posting content might work well -- dailies hold back the 'premium' content for a day or two, monthlies for a month, etc.)
Maybe ad buyers aren't yet convinced online ads work. Or maybe we haven't figured out the best online ad approach - banner ads are ignored, pop-ups are aggravating, embedded video clips even more so, etc.
And if you're pissed at media companies, why not aim your anger at radio stations who already broadcast their content for FREE but refuse to simulcast over the internet? I imagine WFAN or WABC want to get paid by their advertisers for the NY ex-pats in Nairobi or Memphis who listen over the web. Until they figure out a pricing model, they'll hold back on webcasts.
Maybe a simpler question is, "Does Slate make money or is it still a vanity project?" Does that online magazine or any other site serve as a barometer?
Finally, imagine yourself as a 40 year-old magazine executive. Why risk your nice position by rolling the dice with the web? What's the upside with such a big downside? Why bother?
Seems like a huge business opportunity exists for the people who are equally capable of figuring out the online ad game and effectively communicating their story to the industry.
Cr,
You are a lamb pie.
Scary-ott Marquis swank?
Oh no.
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