The makers of the 2nd best photoluminescent safety egress system must be so pissed.
Every once in a great while, I come across an ad headline that I just can not argue with.(scanned from an issue of Crain's NY Business)
posted by copyranter @ 12:22 PM
8 Comments:
I just had to look it up.
For something that's supposed to illuminate pathways, that's a pretty dark ad.
hey popken,
when you first look at it you're like... oh man, i'm so confused -- whats going on?!?
then you notice the shapes of the stairs and it all makes sense.
its about contrast, bro
"This way to the egress."
Just a suggestion.
isn't an egress a type of bird residing in australian marshlands?
Maybe i'm thinking of bunyips.
Egret.
ohhh, STAIRS. i thought it was blow.
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